No other name under the sun conjures up the word sportswear and outdoor gear more than Columbia. Spotting a jacket with the Columbia logo on it has been commonplace for several years. Seeing that name on any article of sportswear inspires instant confidence in its quality and durability. We at Dave's New York would like to relate to you a brief history of how Columbia Outdoor Gear rose to the top of the outdoor gear market. The Lanfrom’s, parents of Gert Boyle, fled their home in Nazi Germany and arrived in Portland, Oregon, and acquired a modest hat company, calling it Columbia Hat Company. The purchase of the company signified the family's freedom from oppression and what they felt was a fresh start for the family. Gert's husband, Neal Boyle, soon took over, but then after he died, Gert became the executive of the company, leaving behind her role as housewife to do so. Tim Boyle, their son, has been the president of Columbia for many years. While the company went through many highs and lows over the years, they have always maintained their love of enjoying the outdoors together as a family. They consider this aspect the key to the success of Columbia Outdoor Gear. Columbia is a global company whose products are enjoyed the world over. The company has always been based in the Pacific Northwest where the Boyles and the Columbia family enjoy climbing, fishing, riding, hunting, camping, and many other outdoor pursuits, all of which can be outfitted by the durable, quality products that Columbia produces for their company. The first of many circumstances that helped shape the Columbia Hat Company into the Columbia Sportswear Company began when Paul Lanfrom became frustrated over dealings with his suppliers and decided to manufacturer his own products. This did not result in the growth that was anticipated but rather marked the beginning of many years of financial distress. While still a senior at University of Oregon, Tim Boyle took over for his father after his death. His first order of business was to rescue the company from its’ near insolvency. Columbia's jackets, perhaps the most recognizable product of the company, began featuring the trademarked Interchange System, which consisted of a lightweight shell jacket and a warm liner that zipped together, giving the consumer 3 jackets in 1, to accommodate varying weather conditions. This, in conjunction with the decision in the 1980’s to manufacture overseas as well as their foothold in the 1990’s as a ski wear manufacturer with their signature “Bugaboo” parka helped propel Columbia upward toward their eventual domination of the outdoor sportswear industry. In 2001, Columbia was the largest retailer of ski apparel in America. It was then that they moved the company from Portland to the Beaverton area of Oregon, despite the City of Portland's efforts to persuade them to stay. Today, Columbia is bigger than ever. Their apparel and sports gear are household items for those active people who enjoy quality, durable products, and even for those who just wear and use Columbia's products as a fashion statement.