BRAND SPOTLIGHT: The North Face

As a brand, The North Face is known for a couple of things; and for doing them both very well. 1) They create incredibly innovative, high-quality goods for outdoor exploration and for everyday use.  2) They have dedicated themselves to building a responsible company that protects the environment through its manufacturing processes and material usage.

They state: “The North Face® fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.”

This couldn’t be more accurate.  As we receive new products from The North Face each season, we are always amazed at the technical features that they have incorporated. And we don’t even carry their most high-tech items!

What they are doing to improve their production techniques to benefit the environment is really impressive.  The company is working to become the most sustainable clothing company in the world.

Their goal is to never compromise on product quality or performance, but to make sure that production does not harm the environment. From talking to our sales representative, we learned how TNF is committed to using more recycled product, better processes for manufacturing, and only partnering with companies that are as committed to saving the planet as they are.

TNF always stands for the most technical outdoor gear. Their pieces are built to perform in a multitude of environments and activities. But they want to make sure that it doesn't take away from the environment.

All of these incredible attributes are part of what makes The North Face a truly premium brand. It's not just the technical apparel, but the efforts to be sustainable, conscientious, and industry-leading in quality that set them apart from its competitors.

Shop our The North Face collection